Thursday, February 17, 2011

30 Prospecting Ideas For Your Cold Calling Campaigns

During a conversation I had with one of my past sales mentor's, he described his first sales experience back in the early 80's. He said that he was seated at a desk with a phone, given a copy of the yellow pages, and was told to start making cold calls.

No one sat down with him to coach him, there was no established cold calling process in place, and no one told him about his target clients or laid out a profile of his target market. All he had was a landline, a copy of the Yellow Pages for the city, and his good looks. He started making cold calls relying only on the communication skills built from his everyday life experiences.