Tuesday, January 11, 2011

Social Networks Reflect Dale Carnegie Principles

LinkedIn. Twitter. Facebook.

If you want to get noticed in today's business environment, you need to have a presence and be active on these three social networks.

Sometimes, I hear that if you are networking using these social networks, you have to play by a different set of rules in order to be effective.

Well, I just came across some findings that would suggest otherwise.

Yes, the technology changes and allows us to do more, but the principles for human interaction are still the same.

If you are a terrible communicator in a face-to-face situation, jumping on a cell phone won't make you a stellar communicator. However, if you are a terrific communicator in a face-to-face situation, you still have to be mindful of the restrictions and capabilities of communicating over a cell phone to be effective.

The fact remains, however, that we are still communicating with people, which means that there are baseline principles that we need to consider.

Take this recent finding from Dan Zarrella.

Dan considers himself to be a social media scientist. He makes observations and collects data from the various social networks, notices trends and publishes them on his blog.

One of his findings concerns negative and positive remarks a person makes on Twitter and Facebook and the impact it has on the number of people that follow them. The results are eye-opening, but not surprising. And they reflect Dale Carnegie's first principle, "Don't Criticize, Condemn or Complain".

You can read Dan Zarrella's post in it's entirety here and see the results for yourself.

Bottom line, if you want to increase your influence on the social networks, start with Dale Carnegie's first principle: Don't Criticize, Condemn or Complain and keep your comments supportive and informative.


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