For The Small Business Owner: How To Turn Your Email Into A 24 Hour Sales Force

Use email effectively to promote yourself.About 2 weeks ago, I received a forwarded email from a colleague with some wonderful information.

She had received this email from one of her contacts, a consultant, and it outlined some great Internet sites that this consultant had come across in her travels where people could post events and display their websites.

Naturally, my colleague forwarded the email to me and to another colleague on our team to let us know of the possibilities.

I knew about some of the sites from my prior endeavor in getting a VoIP telecomm interest off the ground, but still found the information interesting.

I still have her email today and still look back to it for reference.

Here is what I find interesting, not just about how I use the email, but also how the original consultant assumes I will use her email.

The consultant that had sent the original email provided several items at the end of her email in her signature. She had:

What she didn’t have was all of this information conveniently captured inside of a GIF or a bitmap image, something I’ve seen used quite a bit in small companies.

Putting all of this information into an image file is convenient, easy and it is useful when you want to maintain a consistent look and feel across various email platforms. You don’t have to worry about formatting or placement as you send out email to various clients using different email platforms.

It also does a few other things that may be working against you:

Naturally, when sending out your correspondence, you want to make it as easy as possible for the recipient to get back in touch with you. It becomes even more important when the recipient forwards your email as a resource to someone else.

We all did it with postal mail when we used letterhead with address information, a phone number and a fax number.

We need to do it now with email by including name, email address, and website URL in a form that is readily usable.

After all, if you are a provider of decent information, don’t you want to get credit for it?

Our enterprising consultant has essentially turned recipients of her email into a virtual sales force, happily sending out her clickable contact information to hundreds of their contacts, much like a viral infection.

It’s good communication, good business and good marketing.

Email has become an integral part of our communication style, like the telephone, television and postal mail of the past, and how instant messaging and unified communications is in line for the future.

Give your clients every opportunity to see to your name and easily access your contact information. They will thank you for it later and you will get more exposure in the process.

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